What We Do
research & strategy for a better world.
Research.
Whether you're trying to better understand your audience, testing how well you're meeting their needs, or trying to create new experiences for them, we creatively employ methodologies spanning the entire research spectrum.
Examples:
*Human/Consumer Understanding
*Brand Equity/Positioning
*Marketing/Ad Testing & Optimization
*Customer/Client Satisfaction
*Evaluation/Program Effectiveness
Strategy.
Human insights are helpful, but then what do you do? We help you evolve your insights into a concrete and actionable strategy, ranging from overarching business strategies to marketing programs and new product development, and everything in between. We help you evolve insights into action.
Examples:
*Ideation Sessions
*Strategic Planning Sessions
*Go-To-Market Strategies
*Marketing and Product Roadmaps
*New Market Growth
Design Thinking.
From exploring deep human emotional need states, to developing prototypes, consumer co-design, and testing - we artistically and efficiently employ the full design thinking process to help you create products and experiences that meet the needs and wants of your audience.
Examples:
*Exploratory Research
*Brainstorming/Ideation Sessions
*Audience Co-Creation Sessions
*Prototype Testing
*Usability Testing
*Market Viability Analysis
