This framework helps us take a holistic approach to deconstructing human behavior and culture. We combine cultural anthropology (understanding the cultural influences of a society), behavior economics (understanding how humans act within the world of everyday economics), and applied psychology (understanding how the individual reacts to and navigates the world around them). We delve into the human in their full spectrum, not just taking things at face value. We unravel the driving factors of why they do what they do, what is influencing them, how they view their challenges and tensions, and how they go about solving those challenges and tensions. This takes us on a journey to learn about how people approach life through their work, personal relationships, purchases, entertainment, services, rituals, rites and celebrations.
We look at the human as a human and translate those insights into strategies, services and resolutions that allow an organization to better relate to, understand, and care for the needs of those people.