Common Concerns, Different Responses

An Anthropological Framework

At the kula collaborative, we utilize an anthropological framework learned while working with the Center for Cultural Understanding and Change at the world-renowned Field Museum in Chicago, Illinois.


We all share common concerns. People everywhere face the same situations in life - procuring food and shelter, transporting themselves and their goods, building relationships and community, defining themselves and coming of age, and many others. 

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However, the way we go about solving for those concerns results in many different responses. And those responses can differ greatly. This is what creates cultural diversity. Based upon our history, our environment, and our creativity, we, as humans, have developed myriad ways to meet our concerns. For example, this is why we see many modes of transportation around the world, from the horse-and-buggy, tuk-tuks and boats to limousines, electric cars and pickup trucks. People pull from their history, adapt to their environment, and employ creative problem solving to develop different ways to encounter and master their world.

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This framework helps us take a holistic approach to deconstructing human behavior and culture. We combine cultural anthropology (understanding the cultural influences of a society), behavior economics (understanding how humans act within the world of everyday economics), and applied psychology (understanding how the individual reacts to and navigates the world around them). We delve into the human in their full spectrum, not just taking things at face value. We unravel the driving factors of why they do what they do, what is influencing them, how they view their challenges and tensions, and how they go about solving those challenges and tensions. This takes us on a journey to learn about how people approach life through their work, personal relationships, purchases, entertainment, services, rituals, rites and celebrations. 


We look at the human as a human and translate those insights into strategies, services and resolutions that allow an organization to better relate to, understand, and care for the needs of those people. 

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